Bad grammar makes your writing stand out for all the wrong reasons.
It doesn’t matter if it’s an email to a colleague or a sales letter to new customers, nobody trusts or engages with copy that’s riddled with glaring grammatical errors.
You might have a perfectly interesting point to make – but if your ‘you’re’ is written as ‘your’ then your writing immediately loses impact.
Perhaps worse than that, bad grammar gets on people’s nerves.
As a copywriter Bristol, I understand that everyone misplaces an apostrophe from time to time – and nobody likes a grammar pedant.
However, grasping the grammar basics is easy [...]