Most Annoying Grammar Mistakes – And How To Avoid Them

March 16th, 2015|

Bad grammar makes your writing stand out for all the wrong reasons.

It doesn’t matter if it’s an email to a colleague or a sales letter to new customers, nobody trusts or engages with copy that’s riddled with glaring grammatical errors.

You might have a perfectly interesting point to make – but if your ‘you’re’ is written as ‘your’ then your writing immediately loses impact.

Perhaps worse than that, bad grammar gets on people’s nerves.

As a copywriter Bristol, I understand that everyone misplaces an apostrophe from time to time – and nobody likes a grammar pedant.

However, grasping the grammar basics is easy [...]

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    Five Things You Need To Work From Home As A Freelance Copywriter (And Keep Your Sanity)

Five Things You Need To Work From Home As A Freelance Copywriter (And Keep Your Sanity)

January 26th, 2015|

Since I took the proverbial plunge into life as a freelance copywriter, I get asked a lot of questions like ‘do you like working from home?’, ‘do you get lonely?’ and ‘do you wear pyjamas and watch telly all day?’.

The short answers to these are ‘yes’, ‘no’ and ‘I wish’. The longer answers are in this blog post.

There are BIG advantages to working as a creative freelance copywriter from home in Bristol (no commute, no annoying office politics, sheer convenience) – but there are a few potential downsides too (more distractions, cabin fever, no free central heating).

If you’re thinking [...]

New Year, New Blog

January 17th, 2015|

If you’re one of my clients, you’ll be well aware that I bang on a lot about how important it is to have a blog.

But since getting this website up and running, I’ve been so busy writing blogs (and websites and articles and reports and sales letters and brochures) for other people that I haven’t had time to write my own. Hashtag freelance copywriter problems, amiright?

However, in the spirit of a new year and a fresh start, I’m making a pact to publish more nuggets of bloggy goodness on here (even if it eats into my after-work running, snacking and [...]